February 27, 2008

On Physics And Fashion


"We love fashion but it's going so fast. We wanted to say 'No' this season." So said Viktor Horsting and Rolf Snoeren, and their Fall 2008 collection echoed this statement (in 3-D no less). I certainly understand the sentiment, but herein lies the problem. Fashion should feel special. So much of what designers show, Viktor & Rolf not included, is easily watered down for mass market. While this trickle down effect used to take seasons, it now seems to take only days. As a consequence, the luxury consumer tires of silhouettes and styles more quickly because she doesn't want to look like the masses who are wearing the knockoffs of the dress she just bought. It follows that fashion moves faster and faster.

So where are we heading then? At some point we have to stop moving in this direction and go back. Newton's Third Law tells us that for every action, there is an equal and opposite reaction. Recently, everything has been about bigger and more. I think there will come a time when we start to demand better and are wiling to have less as a result. In fact, I think that time is now.

1 comments:

Angel said...

Gorgeous, I have never seen something like this!